Growing up in the ‘90s, I was captivated by Nike commercials that did more than sell shoes—they made us believe. They pushed us to go further, strive harder, and embrace the journey. That same energy fuels my work today.

As a former athlete turned Director and Director of Photography, I bring a deep connection to movement, culture, and the human spirit. Whether it’s social campaigns, TV and digital ads, documentary-style commercials, or organic content, my focus is on capturing the passion, grit, and raw authenticity that drive us forward.

I believe amazing things happen when we move. It sharpens our focus, fuels creativity, and builds community. From cycling the open road at sunset to navigating rugged trails, tennis courts, or road trips into the unknown—I've come to understand what connects the most innovative, active brands: movement, innovation, and exploration.

But storytelling isn’t just about visuals—it’s about people. I’m passionate about amplifying diverse, underrepresented voices in the active space, collaborating with brands that invest in their communities. As both a consumer and a creative, I know the power of a brand that stands for something bigger.

Since moving to Raleigh, my greatest success has been the communities I’ve been part of—helping local bike shops turn dreams into movements, supporting impactful run clubs, working on Nike-sponsored projects, and sharing the untold stories of athletes who inspire us all.

At Crafted Film Co., we don’t just create content—we connect brands to their people, their tribe, their movement. Because without storytelling, there is no movement. And without movement, there is no progress.

Let’s tell your story—one frame at a time.